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Early attrition is not usually about fit or value. It follows a predictable sequence — first missed commitment, then avoidance, then a polite cancellation — and each stage has a specific intervention.
Most coaching testimonials say the coach was lovely, which persuades nobody. How to ask, when to ask, and the five questions that produce a testimonial a stranger can recognise themselves in.
Niching is the most-repeated and least-explained advice in coaching. What a niche actually is, why most coaches pick the wrong axis, and how to test one before committing.
You do not need an audience to fill a coaching practice. Five channels that work without posting daily, why referrals stall, and the arithmetic of how few clients you actually need.
Selling hours makes you a commodity and punishes you for being effective. How to build coaching packages around outcomes, what to include, and the tiering mistake almost everyone makes.
A discovery call is a fit assessment, not a sales call — and treating it as one is why so many end in polite non-answers. Fifteen questions, and the three signals worth declining over.
The week between sessions is where coaching engagements are actually won or lost, and most coaches have no visibility into it. Forty check-in prompts, organised by what you are trying to find out.
Pricing a coaching practice is arithmetic, not confidence. Work backwards from the income you need, understand why per-session pricing punishes good coaches, and know when to raise.
